Now Playing: 03-07-14 Marketplace Tech - Gear up for SXSW

Louis Black, Co-founder of SXSW, talks about the growth of SXSW Interactive, why technology matters for film and music, and Austin’s growing tech scene. It's supposed to be a meeting of the minds and the money when it comes to media and tech innovation. And what better way to get a preview than to talk to one of the guys who started it all. Plus, Nathan Bernier, host and reporter at KUT in Austin, joins us to play Silicon Tally.