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Now Playing: 2-3-14 Marketplace Tech - Facebook's Paper

Today Facebook releases a new mobile application called Paper. It doesn't really look a lot like Mark Zuckerberg's crowded, blue social network. But, it is part of his empire, and it might help the company keep building engagement by not looking like ... Facebook. Also, some of the newer high-valued companies in Silicon Valley these days are more focused on sharing with your business partners than sharing with your friends. Example: Box helps people and businesses share documents and other data on the cloud. And the young company privately filed for an IPO a few days ago.