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Now Playing: 01-14-14 Marketplace Tech - Google's Nesting...or Nest is Googling?

If you're selling a successful startup these days your price tag should have several billion dollars on it. That seems to be the going rate, and smart thermostat maker Nest just got snapped up by Google for $3.2 billion. Nest's CEO Tony Fadell once worked for Steve Jobs designing iPods, now his direct boss will be Google's Larry Page. And one more bit of acquisition news. Facebook has bought Branch and Potluck -- platforms for long, invite-only conversations online. The people behind those companies will now help run the new Facebook Conversations Group. Talk ain't cheap in the tech world I guess. The deal? Reportedly worth $15 million.