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Now Playing: 11-05-13 Mid-day Update - to pay $2.2 billion settlement

In one of the biggest cases of health care fraud ever, J&J is being fined for improperly marketing a drug for treating schizophrenia. When a country doesn't like what the world thinks of it, it turns to the same branding consultants as big companies. And, why Activision is spending millions to market the new "Call of Duty" game.