Now Playing: 08-26-13 Marketplace - Trump: The Brand

The merger of BATS and Direct Edge creates the second-largest stock exchange in the U.S. These exchanges, created by big financial institutions, were built for speed. Plus, Donald Trump is being sued for allegedly defrauding Trump “University” students. But in addition to his name on an online school, Trump also has made big business out of licensing his brand. Finally, the wildfire in California near Yosemite is one of the largest in state history. Cities and local communities are threatened -- the next step for the people whose homes have been destroyed is likely a call to their insurance company. And many of the people who live in fire-prone areas can't get regular fire insurance.