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Jeep: A car brand for rich and poor alike

Aug 6, 2013
When it comes to cars, there are brands for rich people -- Mercedes, Audi, BMW -- and there are cars for people of more modest means -- Chevys, Fords, Toyotas. But just as many people at the bottom of the income ladder buy Jeeps as people at the top.
Posted In: Jeep, Chrysler, income, wealth, cars



About this collection

A special series from the Marketplace Wealth & Poverty Desk looking at the demographics of the growing income gap. For instance, based on sales data from the last few months of 2012, we know that Toyota is the go-to car brand for people making about the median household income. Similar data exists about commute times, home ownership and all sorts of information.