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Now Playing: 7-22-13 Marketplace Tech: What's in a name.ly?

As consumers move from computers to smartphones and tablets, ad dollars aren't moving with them. Starting today Google plans to nudge advertisers along by requiring ad campaigns to be bought across all platforms. And remember the days when the name of a tech company actually reflected what the company did? Pets.com may have been a failure, but at least you knew what it was. Now there's a new naming convention in town.