Marketplace®
Every story is an economic story

What will the election mean to holiday sales?

Uncertainty about consumer behavior after the election has retailers nervous

Shoppers leave a Target store after the start of a Black Friday sale during Thanksgiving evening in Los Angeles, California on November 26, 2015. 
Shoppers leave a Target store after the start of a Black Friday sale during Thanksgiving evening in Los Angeles, California on November 26, 2015. 
MARK RALSTON/AFP/Getty Images

Last week, retailers including Target and Best Buy reported stronger-than-expected third-quarter sales, adding to optimistic forecasts for the holiday season. The National Retail Federation predicts a 3.6 percent gain this year over last. The possible fly in the ointment? Uncertainty about consumer behavior in the aftermath of Donald Trump’s election. To get a sense of what’s happening on the ground, we visited pop-up holiday market in New York City.

Click the audio player to listen to the full story. 

Related Topics

Latest Episodes

View All Shows
  • Marketplace Morning Report
    38 minutes ago
    7:25
  • Million Bazillion
    6 hours ago
    30:58
  • Marketplace Tech
    6 hours ago
    8:04
  • Marketplace
    17 hours ago
    25:18
  • This Is Uncomfortable
    5 days ago
    28:46
  • Make Me Smart
    4 months ago
    24:33