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Disney princess dolls will now have a new maker.  - 

On Friday, a new era in toys is starting.

For decades now, Mattel has had a contract from Disney to manufacture and sell its princess dolls. But in a pretty major toy coup, Mattel's major rival Hasbro swooped in and stole that $500-million crown.

Claire Suddath wrote about the business dealings behind the switch in Bloomberg Businessweek.

Follow Molly Wood at @mollywood