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Demonstrators outside a McDonald's restaurant near New York's Times Square as part of a nationwide protest of fast food workers December 5, 2013.Fast-food workers say they will sponsor one-day strikes in 100 cities on Thursday and protest activities in 100 additional cities to demand McDonalds, Burger King, Taco Bell, Wendy's and other fast-food restaraunts to pay a $15-an-hour wage.  - 

First up, more on the surprise move from European Central Bank, which cut key interest rates from pretty low to really, really low. And fast-food workers in more than a hundred cities plan to walk off the job today. The goal: the desire to get paid $15 an hour. Plus, an example of the consumer becoming the advertiser. In India, there's a trend that goes way beyond, say, wearing a hat with the logo of some brand you like. 

Follow David Brancaccio at @DavidBrancaccio