Starbucks CEO Howard Schultz speaks at an event on October 4, 2011 in New York City.
Starbucks CEO Howard Schultz speaks at an event on October 4, 2011 in New York City. - 

Continuing Marketplace's "Big Ideas" series, Starbucks CEO Howard Schultz stops by to talk about the principles that guide the coffee company's strategy. Hear the full interview in today's mid-day update.

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