Michael Jackson performs onstage at the 1995 Video Music Awards in Los Angeles, CA - 

Few artists have rivaled Michael Jackson’s lasting impact, but the strength of his image went beyond musical talent. The superstar was able to make an estimated $700 million (according to reporting by Zack O'Malley Greenburg) after he passed away, five years ago this week -- that's more than any other artist during that period.

Greenburg, senior editor at Forbes and author of "Michael Jackson, Inc.," joins host David Brancaccio to talk about the rise, fall and resurgence of Michael Jackson’s fortune. 

Click the audio player above to hear Zack O'Malley Greenburg in conversation with Marketplace Morning Report host David Brancaccio

Follow David Brancaccio at @DavidBrancaccio