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Photos of a victim stand in a makeshift memorial in front of the IV Deli May 25, 2014 in Isla Vista, California.  - 

What does the Isla Vista shooting in California have to do with gender equality you might ask?

Before going into full effect with his plans last Friday, the shooter left behind a 141-page statement where he described his plans to kill people and declare a war on women. According to the shooter's manifesto, romantic rejections by women sparked the 22-year old's rampage.

Dr. Wendy Patrick, business ethics lecturer at San Diego State University, joins Marketplace's Stacey Vanek Smith to discuss #YesAllWomen, the social media conversation that grew on Twitter. 

Follow Stacey Vanek Smith at @svaneksmith