The cast and crew of 'Trash' outside the Ritz Hotel in London to promote the film. From left to right they are actors Jed Johnson (1948 - 1996) and Joe Dallesandro, pop artist and producer Andy Warhol (1928 - 1987) and director Paul Morrissey.  - 

"In the future, everyone will be world-famous for 15 minutes." You've heard the quote, but who said it? Long-attributed to Andy Warhol, the line and its provenance are actually not so simple.

Art-critic Blake Gopnik joins Marketplace Morning Report host David Brancaccio to explain the history of the quote, who said it, and why -- as a matter of branding -- it doesn't really matter. Read more of Blake Gopnik's research on the subject and everything else Andy Warhol over at Warholiana.com

Full audio for this story to be posted soon. 


Follow David Brancaccio at @DavidBrancaccio