It is possible you haven't heard of Guy Kawasaki, but you have almost definitely heard of some of the products the best-selling author and former Macintosh "software evangelist" has put his weight behind over the years.
They include early Mac software, Google +, and Motorola Mobility. Marketplace Tech spoke to Kawasaki on the 4th floor of the Austin convention center crawling with SXSW Interactive attendees. And the Hawaiian born tech-y, who was toting around a new monitor and a camera, had plenty to say. Our interview will air this coming week, but here are a few highlights:
- Guy is a Mac AND Android guy. He still uses a Mac as his laptop, but he feels like the android operating system is much better and more customizeable in Google.
- If he were to start a company tomorrow, Kawasaki might stay away from hardware and software, and look towards services. The market for hardware seems too compeitive, the market for new software is saturated, and starting a service company on the cheap is easy these days.
- Kawasaki sticks by his Google +, no matter what you think. He says that as a social network, it has less spam, more sharable and compelling content, and better killer apps, like Google Hangout. So don't count out Google + going away any time soon.
- Are we in a tech bubble? Guy thinks yes, probably, but that it doesn't matter. What's important, he says, is knowing when to cash out. He also points out that the dot com craze, people didn't think the market had a ceiling. It always does. He says the key is to know when to hold stock and when to sell it.
There's more substance and audio from my Guy Kawasaki interview coming up! Make sure to listen this week to Marketplace Tech as we start broadcasting the goods from Austin.