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Ruler of Dubai Sheikh Mohammed Bin Rashid al-Maktoum (C), is presented with a model of the Emirates new 777X airliner, by Boeing CEO Jim McNerney (L), during the opening ceremony of the Dubai Airshow on November 17, 2013. - 

Boeing’s new 777X airplanes led the Dubai Air Show’s opening day. The company claims orders of roughly $95 billion, purported to be the largest product launch in the history of commercial aviation.

The BBC’s Simon Atkinson notes that the Dubai Air Show is host to the world’s fastest-growing carriers, and they’re looking for more aircrafts to meet high demand.

“The Middle East really has become a hub for global aviation over the past decade,” he says.