Rope lines await shoppers ahead of the grand opening of the new Ikea home furnishings store on July 26, 2011 in Centennial, Colorado. - 

IKEA says it regrets a decision to airbrush women out of its Saudi Arabian catalogs. The images included one of a mom in her p.j.s, standing at the bathroom sink with her young son.

The Swedish chain now says excluding women from the catalog clashes with IKEA's values, not to mention its customer base.

Reportedly about 70 percent of IKEA shoppers... are female.

Follow Sarah Gardner at @RadioGardner