0720 perfume
A general view of atmosphere as Jennifer Lopez celebrates 10 years of fragrance with Coty and the launch of her new scent Glowing by JLo at Hotel Bel Air on May 10, 2012 in Los Angeles, Calif. - 

You've of course heard of Old Spice. Well, here comes "Old Book."

A famous European perfumer has created "Paper Passion," a fragrance with the scent of that volume no one's taken out of the library in a while.

Well, to each his own. But it inspired one of my occasional Friday limericks.

If you sidle in close you'll discover
That I'm more than a casual book-lover.
Smell like musty old spines,
But please read 'tween the lines.
And don't just judge this book by its cover.

Follow Jeff Horwich at @jeffhorwich