It seems frozen food sales have dropped off in the U.S., even as the sale of other packaged goods continues to do relatively well.
News yesterday even found that a Hot Pockets factory, owned by Nestle since 2002, will have to lay off about a hundred workers in California.
In today's Mid-day Extra we ask: why is the frozen food sector hurting?
Here to talk with us is David Donnan, a partner at consluting firm A.T. Kearney.
According to him, the slump in Hot Pocket sales can't really be blamed on fewer college students nuking snacks at 3 a.m.