TV personality Omarosa was recently named the West coast editor of the new magazine Reality Weekly.
TV personality Omarosa was recently named the West coast editor of the new magazine Reality Weekly. - 

Stacey Vanek Smith: And now, for today's Mid-day Extra, Jennifer joins me in the studio now to tell us a little bit more about the wide world of celebrity gossip magazines. Hi Jennifer.

Jennifer Collins: Hi Stacey.

Smith: So Jennifer, what makes American Media think that it can make money off a weekly magazine about reality TV?

Collins: So Stacey, I talked to the editor, Richard Spencer. He says the magazine's not designed to be saved or treasured. It costs a $1.79 and it's printed on thinner paper than you might find with OK! or US Weekly. And there's something else: editorial costs may be a little lower because reality celebrities tend leak their own stories.

Richard Spencer: A reality star will tell you, I haven't had sex with my husband for 6 weeks. It's driving me crazy. He better do something in the next couple of weeks or you know what the marriage is off.

Not that that ever happens!

Smith: So Jennifer what is this magazine like?

Collins: Well, you know, there's lots of splashy pictures. Liberal use of exclamation points. Lots of "OMG," of course. There's a section on the biggest fights of the week. And behind the scenes there's a certain woman infamous for her appearances the Apprentice.

Omarosa Manigault: I didn't come here to make friends. I said that from day one, and if you all stopped being so freakin' sensitive.

Apprentice Contestant: I'm not sensitive honey.

Manigault: You just told me. I'm a good person.

Apprentice Contestant: I am a good person.

Manigault: But what does that have to do with this?

Apprentice Contestant: You know what? You know what. Life's too short to be a b**ch.

Smith: Oh, I know who that is. That's Omarosa.

Collins: Yeah. They've hired her to be the West coast editor.

Smith: Wow. Really. But Jennifer haven't celebrity magazine ad sales been pretty soft this year?

Collins: That is right. People's ad pages are reportedly down 4 percent this year. But Reality Weekly's ad rate may be a bit lower than the OK's or the US Weekly's. And there's another thing Reality Weekly has going for it -- it's highly targeted.

Shari Anne Brill is a media consultant.

Shari Anne Brill: The more involved an audience is with a given piece of content the more receptive they will be to an advertiser's message.

Collins: I also talked to Samir Husni. He tracks the magazine industry and is a professor at the University of Mississippi. He described the magazine another way.

Samir Husni: This is like the newsletter for the club members. They just want to feel the sense of belonging.

They just want to be part of the Kardashian family, Stacey.

Smith: Well, who doesn't? Thanks very much Jennifer.

Collins: Thanks, Stacey.