At a conference yesterday, Microsoft honcho Steve Ballmer admitted for the first time that the Windows Phone hasn't been selling all that well. No specific sales figures were revelaed.
"I won't say I'm not saying I love where we are, but I'm very optimistic to where I think we can be," Ballmer said. "I think with a little bit more effort, a little bit more energy, the level of enthusiasm from the customer base is high enough we've just got to kick this thing to the next level. And I think we're in absolute good shape in order to be a very strong third ecosystem in the smart phone world."
Third! We're number 3! We're number 3! At least we hope to be!
Then he opened a refreshing can of RC Cola.
Although it's tempting to count Microsoft out, and perhaps even accurate to do so, hold off for just a bit. The massive partnership forming with Nokia could still have a big yield and if that mumbled-about acquisition of BlackBerry happens, well, yeah, third.