Read an article this week talking about how it's more important than ever to know what your "brand promise" is.
It's the kind of phrase I can't stand. I'm not a brand. I'm a person. And apparently I'm seriously old-fashioned when I say things like that.
Anyway, I brought it up again during our call-in segment with Liz Weston, who really is a brand unto herself. You can hear her thoughts this weekend.
In the meantime, I want to know what your "brand promise" is. And if you want help developing one, tell us. We're bringing in an expert and will pick from among your answers/requests to be on air with said expert. You might even win a Piggy Award.
Leave your comments here or on our Facebook page.