And now, from the Marketplace "Dewey Defeats Truman" Mistaken Headline Desk, we bring you "Congratulations Miami!"
The Miami Herald ran a nearly-full page ad for Macy's in Monday's paper, announcing that Miami Heat "championship" t-shirts and hats were going on sale.
This is the closest LeBron James and the Heat will get to a championship title this season.
Miami lost Game 6 of the NBA finals, and the series, to the Dallas Mavericks Sunday night.
It's a common business practice for print publications to have two display ads ready to go after championship events. But usually, someone double checks the scores before the paper goes to print.