This is interesting and potentially very significant. At a gaming conference in Cologne, Germany, Google detailed plans to launch a store for Chrome web apps, meaning games and tools that you can plug into your Chrome browser. Chrome is made by Google and is rapidly gaining market share. It would be like any mobile app store but just for the web. The wrinkle is that Google is apparently only taking a 5% cut of the sales, which is way less than the 30% cut taken by Apple, Facebook, and other big companies for app revenue. This could provide huge incentive to developers to want to build on the platform. Companies are realizing that they need to make developers love them in order to get ahead, that's why Microsoft is paying developers to offer their wares on the upcoming Windows 7 Phone.