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SCOTT JAGOW: We've always been told to save for a rainy day. Well, in case you haven't notice, it's coming down pretty hard right now. And the problem is most people didn't save.
In fact, the average household is more than $9,000 in debt. Twenty percent of our incomes goes to paying that off every month, instead of going into a savings account. But there is help out there -- people trying to resurrect the lost art of saving.
Marketplace Money's Eve Troeh reports.
EVE TROEH: OK, time to fess up. That hot pink dress you never wore? That treadmill turned clothes rack? What did it cost? C'mon, you can tell me. Or you can tell the whole world -- at Spendster.org.
SPENDSTER.COM AUDIO CLIP: This coffee maker is spotless, as you can see. It's never been used. That's why. And if you look over here -- golf clubs. Nice, right? Guess who doesn't play golf.
Spendster users upload video confessions about over-buying, like this one. A ticker adds up all the money wasted. More than $200,000 so far -- and the site's only been up a couple weeks. The stories are all too relatable.
TED BECK: They make us squirm 'cause we're all spendsters.
Ted Beck is CEO of the National Endowment for Financial Education. He started Spendster. The idea was born on a coffee break. Beck mentioned a drawer at home full of unused stuff, and wondered how much it was all worth. Everyone chimed in with their own stories.
BECK: It went from a drawer to a closet to a garage, and we all were kind of laughing and outdoing each other. We were all learning from it. This wasn't a little secret that each of us had.
The site adds a moral to these tales of consumption. You enter what you spent on something you didn't need. And it tells you what you'd have now if you'd invested or saved that money.
That $25 on coffee last week? That could've been $120 for retirement. Again, Ted Beck.
BECK: Our goal is to turn that into a teachable moment, where we can bring back the idea of living within your income.
It's a show-don't-tell approach. And more people are adopting it.
Sites like Smartypig.com. It's an Internet bank with a social networking twist. You start an online savings account with a goal in mind -- a vacation, an iPod, textbooks. Friends and family can chart your progress, or even help you out. But you only get the cash when you meet the goal.
Musette Bracher is a vice president at Government Employees Credit Union in El Paso, Texas. She says turning a spender into a saver is a long process. She compares it to dieting.
MUSETTE BRACHER: We all try diets on our own. It's just too hard to do. But put it in a group setting. Put it in a competitive-type setting. And the results are amazing.
Bracher started a Savings Challenge program in El Paso last year. It's like the reality show "The Biggest Loser" but with saving money instead of losing weight. Six credit union customers get personal training for their pocketbooks, and check in over a year to measure their progress. The winner gets $10,000. And the stories are all documented on local TV -- in English and Spanish.
Gloria Aguilar, a 53-year-old single mom, had about $30,000 in credit-card debt when she started the Savings Challenge.
GLORIA AGUILAR: And I was living paycheck to paycheck. As a matter of fact, at the beginning of the Savings Challenge, I think that I bounced like three checks. And at that point I wanted to give up.
The contest made her take a hard look at her spending: $500 a month on fast food, impulse buys. . . . She took a second job and chipped away at those bad habits.
By the end of the year, Aguilar paid almost all the debt, and she won the challenge. Now she smiles at the tellers in the credit union.
AGUILAR: And I feel pride when they look at my accounts. Before it was embarrassing.
Creator Musette Bracher says the contest is more than a feel-good thing, though. It's a research tool. Contestants like Gloria Aguilar show it's not that people don't want to save. They never learned how.
Bracher: Regardless of education, income, they don't know where to start. And it really told us that we needed to quit being a preacher, if you will, and show people actually how they could start making changes in their financial habits.
Bracher believes financial educators and financial institutions need a makeover of their own. If they relate to people's money problems instead of punishing them, more will come back into the savings fold. Then the coffee break conversation might be about how much we're saving, not how much we're wasting.
In Los Angeles, I'm Eve Troeh for Marketplace Money.