Nielsen gets off the couch
Share Now on:
Nielsen gets off the couch
TEXT OF STORY
MARK AUSTIN THOMAS: You know Nielsen ratings, they keep track of what Americans watch on TV. Well, brace yourself. Nielsens are coming soon to an iPod near you. Marketplace’s Lisa Napoli has details.
LISA NAPOLI: If you’re watching TV on your cell phone or iPod, Nielsen Media Research wants to keep watch over you.
This summer, new meters will be tested that gauge the audience for non-TV TV viewing. Nielsen’s calling it Anytime, Anywhere Media Measurement.
John Consoli of MediaWeek says it’s an acknowledgement that TV is moving off the big screen to the handheld one.
JOHN CONSOLI: In the past year, more and more of the TV networks have done deals whether it be Apple for iPods or putting more of their shows on their own Web sites.
Nielsen hopes to roll out the mobile measurement service on a wider scale by next year.
In Los Angeles, I’m Lisa Napoli for Marketplace.
Stories You Might Like
There’s a lot happening in the world. Through it all, Marketplace is here for you.
You rely on Marketplace to break down the world’s events and tell you how it affects you in a fact-based, approachable way. We rely on your financial support to keep making that possible.
Your donation today powers the independent journalism that you rely on. For just $5/month, you can help sustain Marketplace so we can keep reporting on the things that matter to you.
